Copywriting 

Part of our initial planning stage is detailed research on your company, your industry, your competitors and your existing content which includes any site, social media or design work you have. Our writers will look at any documents you have that have the tone of voice you want to emulate.

With a keyword list generated from the initial research, our designers and copywriters can start to compile a sitemap with a breakdown of the content and copy required for each page

The copywriter working on your content may well need to speak to you for deeper, more in-depth research before they write up your copy. This is to avoid any unnecessary errors or omissions which would impact on the success of your project

After the initial draft you’ll have a chance to feedback on the work so far and flag up any changes that you’d like to make.

After any reviews and amends you’ll sign off your site content and any additional build and functionality work can be implemented

Anything that stays stagnant too long will cease to engage its audience. This is why we look to examine customer reactions to your copy and freshen up your content from time to time.

This approach also helps your SEO results with search engines recognising new content and pushing you higher up the rankings.

Converting a visitor to your website, into a customer is achieved through multiple defining factors. The price, availability, reviews and delivery information all play a part in making a sale. But it's the product description which carries the most weight when making a sale. Our copywriters will look at the best way to describe your product. Who your product is for, its key selling points, all its features and any pain points that can be included. This allows us to determine what type of tone to use and how much information is required. All focused on enhancing your profits.

Your website is ultimately the face of your business, your sales representative, your e-commerce store and your information desk. All open 24/7. For this reason the content on your website needs to communicate the right message whilst maintaining your companies tone of voice and ethos. Our copywriters can produce targeted and engaging content with the best SEO practices in place. We can rewrite the content on your whole website or create brand new content for your website.

Your blog is the perfect opportunity to talk to your audience and establish yourself as an authority. This is great for continually updating your website with fresh content. Which is essential from an SEO perspective. Our team of copywriters and SEO experts work collaboratively to create content which meets the expectations of both; an audience and search engines. Our copywriters are experienced in researching specific industry subjects and turning that new found knowledge into engaging and informative blog posts. Our team will look at emerging trends and happenings in your industry to ensure your business is always ahead of your competitors.

Building an email list is a great way to create new leads and convert them into buyers. However, convincing people to sign up for your newsletter can be tricky without providing them something in return. Offering free downloads is a great way to ask people to sign up to your mail listing with a valuable piece of content in return. Working closely with our in-house graphic design team we can create beautifully designed downloadable content. Such as e-books and guides, both engaging in presentation and information.

Over 3 billion people use social media everyday. It should be a part of any business's marketing strategy. There are many elements that go into being successful on social media. The words you use is one of them. Many businesses fall into the trap of sharing the same message across multiple social media platforms. It can be both difficult and time consuming to create unique content multiple times on the same subject. Our team can find the right words to have you talking and engaging with your audience in a natural way.

Blog posts are great for improving your visibility in search engines and sharing your thoughts and ideas with your audience. However, in some cases your company might want to share industry news with a more formal approach. Focusing on facts rather than personal opinions. This is where article writing differs from blogging. Our copywriters can use similar tactics used when writing blog posts. The key difference being the writing style and tone of voice. Let us help you become an authority in your industry with factual and engaging articles.