Content Marketing Agency 

Why is Content Marketing Important?

Every business or organisation can implement a content marketing plan in some way. The value of it lies in the way that it enhances communication, interaction and engagement with your audience. In a busy, loud and fast-paced marketplace driven by imagery, branding, offers and sales messaging, the right content at the right time delivered with precision planning can cut through the noise and reach the right people.

Is It Right For Me?

As part of our research and planning phase we will look at ways that a Content Marketing strategy will work you you. It might be a small amount of regular output that informs your clients of current news and product updates or it could be a larger visual media driven approach. We will find the best solution for you and show you how it will improve your marketing, your leads and your results.

Why Can’t I do It Myself?

You can. But the truth is that many businesses don’t, either because they don’t know where to start or because they don’t know what to say. Our Content Marketing team will work with you to create a strategic plan that includes all content creation and distribution. We then keep you regularly updated on the performance and results of any campaign leaving you to focus on your business growth.

Content Marketing is a way of creating and communicating information that is RELEVANT, VALUABLE and CONSISTENT to a targeted group of people or a specific audience.

The goal of Content Marketing is to provide material that the desired audience will engage with, meaning that the outcomes are increased brand recall, deeper company/customer interaction, more high value leads and ultimately increased sales.

Remove the words relevant and valuable from the pyramid of Content Marketing and you will have what many of us have experienced from brands in the past. Consistent marketing; essentially an overload of information that can feel relentless, unfocused and entirely designed to secure sales.

Modern consumers are savvy and they have higher demands and expectations. They want to feel connected to a brand they invest their time, research and money into. They are looking for ‘Value Added’ experiences which is what a well constructed and managed Content Marketing campaign can offer.

Instead of just showcasing your products to potential customers, Content Marketing offers extra information, know-how and tips that inform, educate and inspire consumers to make a purchase. You are adding to your customer’s understanding of the products and services you provide and therefore enhancing their trust in you to provide what they need. Offering quality and added value means that your customers are more likely to remain loyal to your brand.

Content Marketing is a bit like storytelling, the key message is still there but it’s tucked inside a narrative that grabs people’s attention.